Schedule

8:30-9:00 Registration and networking
9:00-9:15 Welcome and scene setting
Mark Littlewood, Founder, The BLN
9:15-10:45 Who is leading the mobile charge? Who is teaching who?
During this clash of the titans, we will establish which sector is leading the mobile charge. The most experienced influencers from retail, publishing, broadcast media and financial services will argue why their sector is winning in mobile and reflect where they can learn from others
Nick Lansley, Head of R&D, Tesco.com
Ann Cook, Controller of Interactive, ITV
Ed Hodges, Head of Mobile, RBS
Mark Challinor, Head of Mobile, Telegraph Media Group
10:45-11:15 Company Presentations
First round of presentations from companies competing for the MiM Award 2012
11:15-11:45 Coffee, mobile ‘show and tell’
A networking break with a twist – get your mobiles out and share your work with fellow MiM participants
11:45-12:45 Social media platforms in mobile –  how can they help you make money?
Social media and mobile is a topic notoriously full of hot air and little else. This session will cut through the guff as our speakers present how social media and mobile go hand in hand and importantly – how to monetise it all
Peter Briffett, Managing Director, LivingSocial
 
12:45-14:00 Lunch, networking and mobile ‘show and tell’
14:00-14:30 Company Presentations
Second round of presentations from companies competing for the MiM Award 2012
14:30-15:30 Customer Experience – how to delight customers?
Have we forgotten that a great experience is central to getting customers? We will hear from industry leaders who have made money from fantastic customer experiences
Mary Beth Christie, Online Product Management Director, FT.com
15:30-16:00 Coffee, mobile ‘show and tell’
16:00-16:30 Company Presentations
Third round of presentations from companies competing for the MiM Award 2012
16:30-16:50 Final Keynote and summary
16:50-17:00 Announcing the MiM Award 2012 Winner
17:00-19:00 Drinks networking

 

Please note that this timetable and speakers may be subject to change.

8:30 - 9:00
Registration and networking
9:00-9:15
Welcome and scene setting

Mark Littlewood, Founder, The BLN

(Fear not – he won’t take that long. Just like you, he wants to get onto cool stuff pronto).

9:15-10:45
Who is leading the mobile charge? Who is teaching who?

The clash of the titans! What sectors are leading the mobile charge?

Early adopters from retail, publishing, broadcast media and financial services argue why their sector is winning in mobile and reflect where they can learn from others.

Nick Lansley, Head of R&D, Tesco.com
Ann Cook, Director of Interactive and Managing Director, ITL
Ed Hodges, Head of Mobile, RBS
Mark Challinor, Head of Mobile, Telegraph Media Group

10:45-11:15
Company Presentations

First round of presentations from companies competing for the MiM Award 2012. Hear from:

Mobile Future Group
Fonleap
On Device Research
Aurasma

11:15-11:45
Coffee, mobile ‘show and tell’

A networking break with a twist – mobiles out & share your apps and marvelous mobile work with fellow MiM participants!

11:45-12:45
Social media platforms in mobile – how do they make you money?

Social media and mobile is a topic notoriously full of hot air and little else. We cut through the guff and consider how social media and mobile go hand in hand and importantly – how it makes you money.

Ross Sleight, Chief Strategy Officer, Somo Agency
Peter Briffett, Managing Director, LivingSocial

Scott Eblen, Product Manager, Google
Gerry Kelliher, Senior Director, BlackBerry

12:45-14:00
Lunch, networking and mobile ‘show and tell’
14:00- 15:00
Customer Experience – how do you delight customers?

Why have we forgotten that great experience means happy customers? We hear how fantastic experience makes money from happy customers and offer a few ideas that you can implement today.

Duncan Hallas, Director EMEA, Netbiscuits
Ray Anderson, CEO & founder, Bango
Mary Beth Christie, Online Product Management Director, FT.com
Colin Rees, IT Director, Domino’s Pizza

15:00-15:30
Company Presentations

Second round of presentations from companies competing for the MiM Award 2012. Hear from:

Paythru
Cella Energy
Touchnote
Cogenta

15:30-16:00
Coffee, mobile ‘show and tell’
16:00-16:30
Company Presentations

Third round of presentations from companies competing for the MiM Award 2012. Hear from:

Blippar
Hailo
Bankin’
SwiftKey

16:30-17:00
Capitalising on human behaviour
17:00-17:15
Summary & MiM Award Presentation

And the winner is… MiM Award 2012 presentation

Closing remarks

17:15-19:00
Drinks networking

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