|8:30-9:00||Registration and networking|
|9:00-9:15||Welcome and scene setting|
|Mark Littlewood, Founder, The BLN|
|9:15-10:45||Who is leading the mobile charge? Who is teaching who?|
|During this clash of the titans, we will establish which sector is leading the mobile charge. The most experienced influencers from retail, publishing, broadcast media and financial services will argue why their sector is winning in mobile and reflect where they can learn from others|
|Nick Lansley, Head of R&D, Tesco.com|
|Ann Cook, Controller of Interactive, ITV|
|Ed Hodges, Head of Mobile, RBS|
|Mark Challinor, Head of Mobile, Telegraph Media Group|
|First round of presentations from companies competing for the MiM Award 2012|
|11:15-11:45||Coffee, mobile ‘show and tell’|
|A networking break with a twist – get your mobiles out and share your work with fellow MiM participants|
|11:45-12:45||Social media platforms in mobile – how can they help you make money?|
|Social media and mobile is a topic notoriously full of hot air and little else. This session will cut through the guff as our speakers present how social media and mobile go hand in hand and importantly – how to monetise it all|
|Peter Briffett, Managing Director, LivingSocial|
|12:45-14:00||Lunch, networking and mobile ‘show and tell’|
|Second round of presentations from companies competing for the MiM Award 2012|
|14:30-15:30||Customer Experience – how to delight customers?|
|Have we forgotten that a great experience is central to getting customers? We will hear from industry leaders who have made money from fantastic customer experiences|
|Mary Beth Christie, Online Product Management Director, FT.com|
|15:30-16:00||Coffee, mobile ‘show and tell’|
|Third round of presentations from companies competing for the MiM Award 2012|
|16:30-16:50||Final Keynote and summary|
|16:50-17:00||Announcing the MiM Award 2012 Winner|
Please note that this timetable and speakers may be subject to change.
(Fear not – he won’t take that long. Just like you, he wants to get onto cool stuff pronto).
The clash of the titans! What sectors are leading the mobile charge?
Early adopters from retail, publishing, broadcast media and financial services argue why their sector is winning in mobile and reflect where they can learn from others.
A networking break with a twist – mobiles out & share your apps and marvelous mobile work with fellow MiM participants!
Social media and mobile is a topic notoriously full of hot air and little else. We cut through the guff and consider how social media and mobile go hand in hand and importantly – how it makes you money.
Why have we forgotten that great experience means happy customers? We hear how fantastic experience makes money from happy customers and offer a few ideas that you can implement today.
And the winner is… MiM Award 2012 presentation